Long And Short of Investing Stock

When it comes to understanding the long and short of investing, most beginner investors must learn what seems like a new language. In fact, the phrase “the long and the short of it” originated in financial markets. In this article we discuss certain key terms that will help you better understand and communicate with other market participants. These terms are used in the equity, derivative, future, commodity and forex (or currency) markets. You will learn what buying, selling and shorting really mean to investors and how they can use certain terms interchangeably with more confusing words like bullish and bearish. To compound the issue, options traders add in a few other terms like writing a contract versus selling one. When you can communicate properly, you will be better informed and can make wise investment decisions.

The Long and the Short of It
The financial markets allow you to do a few things that are really common in everyday life and a few things that aren’t. When you buy a car, you own that car. In the stock market, also known as the equity market, when you buy a stock, you own that stock. However, you are also said to be “long” on the stock or have a long position. Whether you are trading futures, currencies or commodities, if you are long on a position, it means you own it and hope it will increase in value. To close out of a long position, you sell it.

Shorting will likely seem somewhat foreign to most new investors because shorting a position in the equity market is selling stock you don’t actually own. Brokerage firms allow speculators to borrow shares of stock and sell them on the open market, with the commitment to eventually return the shares. The investor will then sell the stock at the day’s price in the hope of buying it back at a lower price while pocketing the difference. Catalog companies and online retailers use this concept daily by selling a product at a higher price, and then quickly buying it from a supplier at a lower price. The term originates from the situation where a person tries to pay a bill but is “short” on funds.

You may be interested to know that some people consider shorting to be unpatriotic or “bad form.” During the Great Depression, John Pierpont Morgan (J.P. Morgan) was famous for the phrase, “Don’t sell America short.” He was attempting to influence short sellers from pushing stocks lower.

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